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Peer-to-Peer (P2P) Advertising

Peer-to-Peer Advertising has slightly differing definitions. Some people just view it as a synonym for Affiliate Marketing, other as a component of Influencer Marketing.

The most well known definition of Peer-to-Peer Advertising is that it is a promotional technique where current customers are encouraged to promote the product to other potential customers. The Peer-to-Peer Marketing tactics are focused around encouraging customers to engage potential customers by advocating a product, service, or brand.

Peer-to-Peer Advertising has grown in popularity during recent years due to the following findings:

  • 92% of people stated that while making a purchase they are influenced by their peers. (
  • When shopping, more than 60% of consumers are influenced by a social media review or blog post shared by their peers. (Shane Barker)

Further, 1 in 5 respondents stated they are influenced by peer posts when creating their listings. (