Mobile Marketing is the interactive multichannel promotion of products or services for mobile devices, such as smartphones and tablets. Mobile Marketing channels are diverse and range from apps to billboards.
Mobile Marketing is similar to other forms of digital advertising and uses text, graphics and video messages. SMS is the most common type of Mobile Marketing, in addition to messenger-based Mobile Marketing (i.e. Whatsapp, Facebook Messenger) and display-based marketing.
Ideally, Mobile Marketing provides customers or potential customers using mobile devices with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it. This practice is also known as location-based targeting or advertising.
Recent studies have shown that today’s customers spend over 70% of their online time on a mobile device, highlighting that implementing some kind of mobile strategy is absolutely necessary to stay competitive.