Email marketing is the targeting of consumers through email. Email Marketing can be used to impact consumers in a variety of ways. In general, Email Marketing is a more evolved, digital form of traditional direct mail marketing. Email Marketing includes newsletters, product communication, as well as reminders or other forms of product-related communication.
In order to execute Email Marketing, an organization first builds an email list to reach both established and prospective customers. The list may consist of sales leads, newsletter subscribers, or marketing leads.
Email Marketing has evolved into a specialized niche in digital marketing and is known to have higher conversions than advertising or native advertising.