Customer Relationship Management (CRM)
Customer Relationship Management (short: CRM) refers to practices, strategies, and technologies that organizations use to manage and analyze customer interactions and data throughout the entire customer lifecycle.
The goal of CRM is to:
- improve customer service
- Build long term customer relationships and
- Increase customer retention
- drive sales growth
CRM systems often include both the marketing and sales funnel, as well as a customer service capture, making collecting and analyzing customer interactions across departments easier.
Customer relationship management (CRM) is a technology that allows businesses to organize, automate, and synchronize customer interactions.