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Customer Relationship Management (CRM)

Customer Relationship Management (short: CRM) refers to practices, strategies, and technologies that organizations use to manage and analyze customer interactions and data throughout the entire customer lifecycle.


The goal of CRM is to:

  • improve customer service
  • Build long term customer relationships and
  • Increase customer retention
  • drive sales growth

CRM systems often include both the marketing and sales funnel, as well as a customer service capture, making collecting and analyzing customer interactions across departments easier.

Customer relationship management (CRM) is a technology that allows businesses to organize, automate, and synchronize customer interactions.