Content Marketing is a term for any type of marketing based on creating content that ads value for consumers. This strategic marketing approach is focused on both creating and distributing content relevant to a defined audience to attract new buyers.
The most popular form of Content Marketing is blogging, but it includes other formats and methods such as videos, podcasts, newsletters, ebooks, courses and webinars.
Any form of Content Marketing can be turned into paid advertising through i.e. boosting posts on social media.
A form of Content Marketing is Content Advertising. Content Advertising places high-quality, often informative content on paid advertising platforms to attract attention from potential buyers. This form of advertising is both popular for B2C and B2B Marketing. Content Advertising differs from traditions ads in the way that it’s focus on engaging consumers by providing them with content relevant to their needs and interests.