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Test your NPS® score now and increase loyalty!

NPS Email and SMS campaign examples

Measure your Net Promoter Score, find out how likely your customers are to recommend you and collect feedback to improve customer loyalty. Quick and easy-to-use NPS surveys that will help your business skyrocket!

How the NPS survey will help increase customer retention:

  • Track your NPS score and customer experience over time
  • Identify your promoters, passives and detractors
  • Get customer testimonials to use in your marketing
  • Contact unhappy customers to prevent negative buzz
  • Receive actionable customer feedback
Try for free now!
Happy customers and NPS timeline

Turn customer experience into growth

Measure the NPS of your event, product or service continuously to keep track of your customers' overall satisfaction and loyalty to your brand. Your customers know what they want and need better than anyone else. All you have to do is start asking for their feedback.

Göta Lejon are measuring customer satisfaction

We have been using the Referanza platform for two years now. The greatest benefits for us has been the ability to track the experience from the audience and perform marketing together with and through our loyal fans.

Kristjan Kristjansson
CEO, Göta Lejon
Kristjan Kristjansson - CEO at Göta Lejon

How to start measuring NPS


Sign up

Create an account to start your trial



Choose if you want to connect any app


Create campaign

Add your brand name, image and color



Add your contact list and select a time


Track performance

Follow the results live in the Dashboard

Referanza logo in the middle surrounded by logo of Excel, CSV, Google Tag Manager, Eventbrite, Ticketmaster and Zapier

Integrate and track conversions

Connect to your Eventbrite account, Ticketmaster or Zapier for seamless data transfer and conversion tracking. Or simply upload an excel/csv-file and integrate with Google Tag Manager.

Referanza's Campaign Editor and example of campaign in mobile phone

Create your NPS template quick and easy

Upload a nice-looking image, select your brand colors and write a short message to your audience. To increase the response rate of your customer satisfaction survey you can add an incentive, like the chance to win an exclusive prize.

Get a free NPS survey trial!

Just create an account and start your 14-day trial today.

Try for free
Snapshot of scheduling function in the Referanza platform

Schedule your contact list

Upload your CSV or Excel file with data safe and fast to the platform. Then select a time for when you want the email to be sent, preferably right after a purchase or experience when the engagement is high.

Close up of review from promoter customer with NPS rating 10

Track customer feedback

Follow your email surveys performances' live in the Dashboard and get down to details on the All results page. Compare data of customer ratings plus feedback and identify different types of customers. Connect with satisfied customers and offer customer support to unhappy ones.

What is NPS?

NPS stands for Net Promoter Score and is an index ranging from -100 to 100 that measures your customers' willingness to recommend your product or service to their peers. NPS is used to measure customer loyalty by asking customers "How likely are you to recommend us to a friend on a scale of 0-10?". From the responses you will be able to identify your promoters, passives and detractors.

Smiling Promoter who rated ten stars on the NPS scale and unhappy Detractor who rated two stars

What is the difference between a promoter and a detractor?

The promoters are your happy customers and advocates, who answered a 9 or 10 on the scale. The detractors on other hand rated between 0 and 6, meaning these are unhappy customers that are not likely to recommend you. The passives are satisfied but could leave you for a competitor.

NPS calculation

How do you calculate your Net Promoter Score?

NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. The percentage of Passives won't affect the score at all. If all your customers are dissatisfied your NPS would be -100. If all your customers are super satisfied your NPS would be 100.

NPS score above 70

What is a good NPS?

If you consider a NPS good or not depends on both the industry that you are in and your customer loyalty goals. However, a score above 0 means that you have more promoters than detractors and could be acknowledged as good. A NPS above 50 is excellent and exceeding 70 is top class.

Mobile view of NPS rating and customer feedback from promoter

Why is customer feedback so important?

By actively asking your customers how satisfied they are, you will show that you care about their experience and learn more about your own qualities and flaws. You will also create a more personal connection, which will affect customer loyalty. Focusing on keeping customers instead of finding new ones could lower your costs, as it is 6 to 7 times more expensive to acquire a new customer.

About us

Referanza gives CX oriented companies the opportunity to grow by the voice of happy customers. Since 2015 we have been helping businesses to identify their loyal customers and attract new ones through peer-to-peer based referrals in social media. An improved and authentic version of Influencer Marketing!

With our cloud-based platform marketers easily create and send automated SMSes or emails to customers asking for feedback, NPS ratings and referrals - before and after their experience.