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Why Customer Satisfaction affects Retention and Profitability

Customer satisfaction is one of the most important concepts in marketing. While the ubiquity and exhaustive usage of the term has rendered it almost banal, it remains a cornerstone of successful business management and improvement.

 

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Net Promoter Score - The simple secret to sustainable growth

Building, sustaining, and growing a customer base is imperative in order for any business to thrive. To this end, research ...

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