The influential power of each one of us has evolved into something entirely different over the past 20 years. Your customers are, in fact, extremely important influencers of their immediate and extended tribe.
Each one; a potential influencer and a storyteller with the power to share and spread important information and knowledge.
Positive word of mouth as well as negative. Good vibes as well as bad seeds.
How your organization, your company and business tap into that potential will be of uttermost importance for your growth and success.
Are you using this new reality to its full potential?