Net Promoter Score (NPS), a term first coined by Frederick F. Reichheld, is a measure of your customer’s loyalty as you might have read in a previous article.
There is a strong correlation between NPS and company growth. It is an efficient way to get to know what your customers think of your brand and comes in contrast with more extensive surveys. This one only has one question:
"From a scale of 0 to 10, how likely is it that you would recommend our company to a friend or colleague?"
Customers are your best assets, and you should focus on them. The NPS is a great way to do so. But who should you contact? When, and why? How can this simple survey help you improve customer experience?
Here’s a quick and dirty guide to implement the NPS in your company: