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What Retargeting Ads Can Do For Your Conversions

Consumer and customer bying decisions are far from linear as they approach a purchase. First contact with a web site, a service or product seldom leads to a straight conversion or buy.

In this article Nicole Michaelis journey into the world of retargeting, look-alike-audiences and how the data you have on your customers can optimize your retargeting campaigns and spike those conversions.

Happy reading and sharing.

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