In 2018, the Customer Referral Value must go beyond business to consumer relationships.
We’ve written about the importance of the customer referral value before and how it’s closely connected to your Customer Lifetime Value - a metric that can heavily influence your long-term business success.
After talking to our customers, we’ve realized a trend: most of our customers focus their referral marketing efforts purely on B2C. But what about B2B opportunities? Does your Customer Referral Value work for you when it comes to business clients as well?
The answer is yes. Here’s why.