April 20, 2017
Affiliate and Influencer Marketing used to be regarded as two completely different marketing tools. However, more and more companies are realizing how powerful a combination of both tools can be. Many marketers haven’t realized yet, that you don’t need to choose between direct revenue tracking that comes with Affiliate Marketing and the brand awareness that is served with Influencer Marketing anymore. Integrating both tactics can not only reach a broader audience, but also result in better return on investment in the long run.
March 23, 2017
What’s a Micro-Influencer? There’s no official textbook definition of a micro-influencer, yet the term is receiving more and more recognition in digital marketing. A micro-influencer usually is a person with an engaged social audience. He or she is often considered an expert within a specific field and therefore has a big impact on the buying decisions of his social network. You probably have several micro-influencers around you. Think of that one friend on Facebook that loves music and keeps recommending new bands while receiving authentic comments by friends with a similar interest. Imagine the impact this person could have on the sales of an upcoming band if activated by the label.
Jan. 7, 2017
With the amount of people using ad blockers constantly on the rise, Influencer Marketing is having its pivotal moment within Digital Marketing. What used to be called “Referral Marketing” with word-of-mouth at its core before the era of the internet, has turned into a whole new field of marketing: Influencer Marketing. Influencer Marketing includes identifying relevant influencers, finding their ideal target group, and activating them for referrals - today, all of this mostly happens online.
Dec. 12, 2016
A customer has found your product, browsed your website, made an order and finally paid. High Five on a job well done! Now while most non-marketers would consider their work accomplished, we marketers know that the journey is far from over. Depending on how harsh we want to be, we will tell you that the cost of getting a new customer interested are between 3 and 30 times higher than the cost of retaining an already existing one.
Even though marketers know about the importance of customer retention, it’s often overlooked in daily business. It just sounds so much cooler to convert new customers, than re-satisfy current ones, right?
Nov. 24, 2016
Swedish Hotspot is the space to be for ambitious startups from Sweden. We're proud to announce that Referanza will now be a part of Swedish Hotspot's Slush in Helsinki.
Among other cutting-edge startups such as Universal Avenue and Fishbrain, Referanza will be part of this year's Swedish startup collective representing the next level of innovation. Slush is Europe's leading startup event, bringing together over 15,000 vital actors of the global tech scene for a unique event, referred to as "Burning Man meets Ted Talks".
Referanza is excited to be right there, at the heart of the tech-universe.